ESTEEM Center for Equity in Science, Technology, Engineering, English & Math



TikTok’s Algorithm

Everyone loves TikTok, but few people know why.

TikTok has quickly become one of the most popular social media platforms, with its unique and addicting short-form video format. One of the keys to its success is its powerful recommendation algorithm, which is designed to keep users engaged and constantly discovering new content.

The algorithm pays close attention to how users interact with the app. This includes the videos you’ve liked or shared, the accounts you follow, the comments you post, and the content you create. The more you use the app, the better the algorithm becomes at understanding your preferences and delivering content that it thinks you’ll enjoy.

The details of the videos you watch also play a role in the algorithm. This could include details of the video itself, like the type of music it uses, the hashtags it includes, and even the details of what’s in the video. For example, if you often watch videos that feature a certain type of dance or a specific breed of dog, the algorithm will likely recommend more videos that feature those elements.

Information about your device and account settings is also considered. This could include your location, the type of device you’re using, and the language you speak. This information helps TikTok show you more localized and relevant content.

Finally, the algorithm also rewards content creation. The more original content you create and the more engagement your videos receive, the more likely your videos are to be recommended to others.

Overall, TikTok’s algorithm is designed to provide a personalized and engaging experience for each user. By understanding how it works, users can better navigate the app and content creators can increase their chances of reaching a larger audience.

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