The Story Of Nissan
How an automobile manufacturer from Tokyo, Japan changed the world
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Nissan is a car manufacturer that was created in Tokyo, Japan, though it wasn’t always called Nissan.
It was originally called Datsun, though that name would last until 1933.
1933–1953: Rise of Nissan
Nissan had little American ties, as one engineer was American, and that was it, as the rest of their force was either Korean or Japanese. Though in the company, it was somewhat of a mess as Datsun would split into Nissan and Tobata Casting. Which led to a big mess at Nissan, so in 1934 they organized to slowly become more stable. But they would have relations with the Austin Motor Company, which would collapse by the 1950s as a completely different topic, and the name would die by the late 1980s. But before, they were a big car manufacturer, and Nissan would add their cars to their brand. Though the relationship ended in 1952 and would technically not end till the 1960s, they would only use them for the rest of the 1950s and 1960s.
100-Day Strike of 1953
When the Korean War was happening, Nissan, at this point having financial problems, was the main manufacturer of automobiles in the war. But after the war, there was a ton of anti-communist sentiment in Japan. By this point, the union that was organizing all the Nissan workers wanted a raise, but with Nissan having major financial problems, they decided to play hard ball and not raise the wage, which led to a 100-day strike that would end with Nissan, as the union would collapse with its own financial problems and would become non-existent by the end of the strike.
1954–1999: Expansion and Meger
After the end of the 100-day strike. Nissan was just enjoying their time, except for the fact that the relationship with Austin Motor Company ended. Though in 1966 they would merge with the Prince Motor Company, which brought Skyline, which would become a subsidiary of Infiniti, which is from Nissan. Though Nissan was able to expand to foreign markets in the 1960s, which was successful, they were able to still survive while being a global brand, which is hard and would soon become super successful until 1999.
1999–Now: Struggles and Success
By 1999, they had expanded maybe a little too wide. By 1999, their financial problems had started to rise again, but they were more serious as they now had hardly any control over them as they had been severely weakened due to aggressive expansion. So later on in the year, they were forced to ally with Renault to keep their company alive, mainly in Europe. But they were able to become stable enough to enter the Brazilian automobile market in 2005 and would rise to good and stable levels, and even after the pandemic, they were able to still stay stable, which would help them a ton.
RELATED STORIES
- https://www.bloomberg.com/news/articles/2023-02-27/nissan-speeds-up-electric-transition-plans-with-new-targets
- https://hbr.org/2002/01/saving-the-business-without-losing-the-company
- https://www.forbes.com/wheels/cars/nissan/
- https://en.wikipedia.org/wiki/Nissan#
- https://www.sciencedirect.com/science/article/pii/S2212567113001573
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