Technology Is Impacting Airports Through PARALLEL REALITY™

Hundreds of people can see personalized information at the airport!


“NYC – JFK Airport: TWA Flight Center – Departure Board” by wallyg is licensed under CC BY-NC-ND 2.0.

By: Victor Cao, Journalist

Have you ever looked at a giant departure board and not been able to find yours? Roughly 100,000 flights take off and land every day around the world. PARALLEL REALITY™ intends to address this issue by simultaneously displaying personalized information to over 100 people on a single digital screen. This new technology is live with Delta flights at the Detroit Metropolitan Airport, with plans to expand to airports all over the world due to the positive results. PARALLEL REALITY™ is here to make people’s lives better.

How is this possible?

The PARALLEL REALITY™ displays’ proprietary multi-view pixel technology can direct different-colored light to each of many viewing zones, allowing multiple people looking at the same display to each see their own unique, personalized content. Also, this new technology is optional, and participants need to opt in at a registration kiosk. Afterwards, a private viewing area is created for the participant, where personalized information will be sent. In simpler terms, an overhead sensor will detect where you stand and create an accurate zone. Using a specifically designed pixel, which can send colors in tens of thousands of different directions, PARALLEL REALITY™ will arrange the rays of light to reach that specific zone for the naked eye to see.

The history:

In 2020, Delta Air Lines showcased a groundbreaking innovation, PARALLEL REALITY™. Originally planned for release in 2020, the Coronavirus spread across the entire world, halting any further plans. Now, in 2022, the company has finally gone public. While the invention is in beta, still collecting information about how participants react to it.

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